Challenges:
Social Media Engagement
- Challenge: Despite its strong content library, ROK needed to boost engagement and audience interaction on social
- Objective: Significantly increase awareness and engagement on Facebook and Instagram.
Awareness Among New Audiences
- Challenge: While well-known within Nollywood circles, ROK lacked reach and recognition to broader audiences
- Objective: Strengthen ROK’s brand presence and reach to broader African and international audiences.
Content Discovery & Viewer Retention:
- Challenge: Low top of mind awareness among Nollywood lovers.
- Objective: Drive viewership growth through consistent visibility and engagement for ROK’s programming across their social media platforms, particularly Facebook and
- Developed aesthetic and engaging social media visuals tailored to ROK’s
- Created high-performing video clips, teasers, and behind-the-scenes content to build excitement around upcoming
- Curated interactive posts such as Q&As, quizzes, and fan engagement activities.
- Collaborated with Nollywood actors and influencers to amplify reach and drive
- Used actor-driven Instagram takeovers and live Q&A sessions to foster deeper audience
- Leveraged Meta advertising tools to run geo- targeted campaigns focusing on African and diaspora audiences.
- Boosted high-performing posts and trailers to maximize visibility and drive interest in key
- Implemented a proactive engagement strategy, responding to audience comments and fostering discussions around Nollywood
- Developed user-generated content initiatives, encouraging fans to share their favorite ROK moments.
Year 1: Awareness & Foundation
- Developed a consistent content strategy.
- Established a social media voice and tone aligned with ROK’s brand identity.
- Initiated influencer outreach and community engagement strategies.
Year 2: Audience Expansion & Growth
- Scaled paid advertising efforts on Facebook and other platforms.
- Increased engagement through contests, giveaways, and interactive content.
- Strengthened influencer partnerships to extend brand reach.
Year 3: Consolidation & High-Impact Campaigns
- Optimized posting strategies based on audience insights and analytics.
- Launched high-performing content series tailored to audience interests.
- Increased conversion-focused campaigns to boost brand engagement and loyalty.
Tangible Benefits
- Improved brand visibility among African and diaspora.
- Stronger community engagement, leading to higher audience.
- Increased viewership interest, translating into higher brand loyalty and recognition.
Why the Solution Worked:
- Authentic storytelling & community-driven engagement resonated with the target audience.
- Strategic content distribution & influencer collaborations amplified brand reach.
- Data-driven optimizations & targeted social media ads increased awareness and engagement.
Application for Similar Situations:
- Any media brand looking to increase engagement, grow audience reach, and build community loyalty can leverage a holistic social media strategy similar to ROK’s.