Challenges Faced:
Limited Brand Awareness in the UK:
The app was relatively unknown in the UK, requiring high-impact campaigns to establish credibility.
Reaching African & Caribbean Diaspora Audiences:
Targeting the right demographics effectively, ensuring visibility among Nollywood fans and African entertainment enthusiasts.
Driving UK-Based App Downloads & Engagement:
Encouraging users to not only download but actively engage with the platform’s content.
Client Objectives:
Increase brand awareness among African and Caribbeanfcommunities in the UK. Drive app downloads & user acquisition in key UK cities (London, Birmingham, Manchester). Position accelerate Plus as the leading Nollywood entertainment platform in the UK.
Why This Worked:
- Localized advertising & influencer strategy maximized UK audience engagement.
- Strategic outdoor placements & digital campaigns created high visibility.
- Community-driven marketing fostered long-term engagement.
Application for Similar Brands:
Any media, fintech, or entertainment brand looking to target diaspora communities in the UK can benefit from a multi-channel, culturally relevant marketing approach like Accelerate Plus.